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April 5th, 2010 admin 1 comment

Reports panels Frbiz.com international competitiveness of Chinese industry Wood based

(A) for natural resources

China's largest global producer of wood panels. While the industry of wood based panels, which actually belong to industries dependent on resources. Lack of national funding for natural resources, the international voice of the tragic situation caused by imports of raw materials and increased tension between social needs, to identify the limits of Chinese industry and wood-based panels business to survive the difficult nature. wood panels highlighted the lack of wood raw material is reflected in the following aspects: 1. As protection project natural forests in the implementation of ecological engineering major timber production in China is gradually reduced, 2. Disability Resources Structural: Materials Plywood class of large diameter, hardwood, hardwood particularly valuable, rare are alarming. For years mainly depend on import. Wood grade large diameter, mainly in Africa, Latin America, Southeast Asia and other regions, but in these areas in recent years, a sharp decrease in tropical timber resources.

3. commodity base construction: Although China rapid construction of basic growth forests in the 20th century and the mid-80s has been a rapid development. But they focus on a number environmentally sensitive areas is not sufficient to produce wood. More. Paper as raw material swallowed by the rapid development of raw materials shortage of wood needed for the intensification of the conflict. Lack of resources has led to our records, plywood and lumber prices of other world market than the average. For panels of wood in the low profitability of the industry scale is concerned, the narrow room of downward movement with the high cost due to the development of the industry panel products is very limited, competition in a very unfavorable position. shortage of raw materials is affecting the international competitiveness of Chinese industry panels Wood, the main disadvantage factor.

(B) With respect to labor costs

Although wages in recent years, analysis of the labor situation in China, rising labor costs year after year, but our panel based employment in industry wood, the total salary and average annual salary in June Cheng a downward trend. In 2005, for example, China's wood processing and bamboo, palm and grass rattan products and shop clerks in 2004, a decrease of 0.1% compared to 2003 decreased to 0.16% and 0.14% of average annual salary of employees than 8739 yuan, while in 2003, an increase of more than 0.16%, but still low. In general, labor costs, in developed countries 1 / 10.

Cons-plated with profiles of intensive work that the main processing products and cheap products have advantages obvious. However, with India, Pakistan, Indonesia and other countries over recent years, the benefit of China labor costs is gradually lost. In addition, with today's demanding noise to improve the pay of workers, the cost Labour growth rate of the labor force has made the prospect of a benefit is not optimistic.

As the world Industry panel products are capital and technology intensive industries, but the wood of the China Service requirements of the panel industry in the quality of work is low, which is the situation of industries Battens are inseparable. panel industry Wood-based China to gain a competitive advantage truly international formed through the integration of labor, capital human depending on the workforce, labor skills, diligence, discipline, organization, cooperation and capacity for innovation, etc. to improve the overall quality, improve corporate governance and R & D efforts. At present, China and the world a large gap between labor productivity between developed countries. Overall the structure is inefficient.

In spite of our human capital, low price, but by human capital in these projects, the proportion of total product cost is about 15%. Therefore, the low efficiency of offset Part or all of the benefits of human capital and efficiency are often contribute to the costs of employment. Therefore, a change efficiency of the industrial structure means that the redesign of the timber industry.

(D) With respect to capital

based on the timber industry of China Council was insufficient capital investment, capital intensity is weak, and weaker strength of capital. For example, capital investment companies in developed countries in R & D is generally 5% to about 10% of more high-tech R & D, Global R & D in China less than 1%, and wood processing companies under equity investment in R & D. Would you controlling resources to reduce product costs, provide research and product development, quality improvement, technological innovation, scale, marketing and therefore have a greater investment in order to effectively increase the international competitiveness wood-based panels is very difficult.

(5) As regards science and technology

For years, wood panels from China science and technology innovation focused on universities and research institutes, companies have been marginalized, especially the society human resources and research and development capabilities are weak, the environment and conditions for innovation affected by a number of factors. manufacturers of wood based panels in China in the scale of production equipment, automation, testing and automation and control, the gap between the international level, particularly in the host device and the major innovation of technology and lack of capacity, long-term follow and imitate in terms of lack of technical personnel. Currently, the new large-scale lines continuous production press rely on imports.

In China and Asia's largest production line continues to the press in 2006 was put into service in Sanming City in Fujian Province, the largest sub-Wood (Fujian) Co., Ltd. introduced the capacity of the line of particles annual production of 450,000 m cubic line compared to particle board in the world's most advanced 70 million cubic meters of annual production capacity of the gap is enormous.

(Vi) as regards the range of products

Currently, wood-based panels of the product structure of China is not quite right, it is difficult to adapt to changing market demands: high percentage of the quality class of large diameter wood as raw material for plywood is too great. Accounted for 40% of total wood-based panels. While the global average is only 30%: Harvesting and processing of waste, raw wood waste in urban areas, the proportion boards of smaller particles. only 9% of the world average of about 35% OSB, high performance composite panels, tail wood-based panels, resources not timber and plant products, straw board, as the proportion is low, the board ad hoc, the size of the Special Committee, Board of molded sheets and production of environmentally friendly small-scale wood-based panels in China is not conducive to a comprehensive, coordinated and sustainable.

This not only prevents the use of the product areas to expand and prolong life, but also a direct impact on improving economic efficiency companies. It should be clear that adjustment policies and market demand, wood panel production in China will a significant change in the range of products, new products, new resources will be one after another. To promote a variety of types functional, structural panels used for further development, plywood, fibreboard, particle board and other wood in the proportion of the production of wood-based panels are gradually rationalized.

(VII) With regard to scale production

China's current plywood is more than 6,000 companies, 90% of the size of the annual production of 10,000 cubic meters, while some reach an annual production of 20,000 cubic meters or more. Spring Cottage plants everywhere, companies with low productivity, small-scale industry Chinese wood-framed, the lack of funds, the technical level and backward are mutually reinforcing. Average small business sales are low. With funding limited. Able to apply advanced technologies and equipment, while the technology behind the equipment and can be achieved, of course, the operation costs of large, extremely low. Therefore, businesses do not have economies of scale. The industry, the absence of a giant industry is extremely competitive, can be reached double internal and external economies of scale, which limits the international competitiveness of Chinese industry of wood based panels, update key.

(Viii) In respect of trademarks

For a long time due to production and operations management of non-standard and market disorder, the signs China's wood flood of counterfeit products. Violation of the rules for manufacturers and consumers. quality assurance system in the industry is not perfect, products, reputation and market share of the poor image small, lesser known brands, such as a serious problem. But further progress in recent years that the wood panel industry, companies are gradually strengthening brand awareness: as in production of medium / high density fiberboard as representing the beauty of Zhejiang Luyuan and other companies in the sector as a whole for form a certain scale and impact of the industry. entered a positive phase of development.

In the production of plywood. The rebellion in the province of Zhejiang Group Naruhito, Germany and China Bunny Huayun Feng, Hangzhou Huahai, Zhong-Lin (Southern Star), wood, Shigetomo, wood Nagata, and a group has a leadership role in the business of the pair in a container with wood flooring, plywood, decorative woodwork, structure the strong link with the cons-plated. "Branding" as an effective means of achieving high value added gradually become the case China's wood-based panels for the international market, a useful tool to obtain a competitive advantage.

(Ix) In regard to the market Domestic demand

The long-term stable growth of national economy of China, GDP has continued to increase the total amount, the State continued to increase domestic demand and adopt a proactive financial quality of life has improved steadily, domestic demand continued to increase wood panels. The Western Development Group has increased the central city of China, coastal provinces promote the construction of small towns, the Three Gorges and the diversion of water demand, the institutions of the inclusion of education higher. Many of the farming population stationed in the cities, which the development of a fast-track construction, furniture, flooring and other products of wood consumption is soaring. In addition, the increasing wealth Chinese farmers also furniture consumption has soared. wood panels business opportunities in the China market to supply wood panels market environment well. At the request of the domestic market of more vigorous development of Chinese industry of wood based panels an advantage.

(10) As environmental matters

Since the mid-80s of last century, the Chinese industry of wood based panels, has expanded the size of at least 25 times (in terms of performance). However, allowed not only based on the burgeoning industry, and the production of panels wood in the environment caused by pollution, particularly noise, odors, dust, waste water and four other problems major. With their growth and exports are increasing each year, paying people are no longer limited to production, quality and economic benefits direct, and not only focus on discussing issues of resource and energy, Plywood "Green" The problem affects their The competitiveness of the new heart.

Thirdly, the international competitiveness of Chinese industry panel Wood, strategy Modernization

With the global trend of deepening economic integration, international mobility of forest resources has increased significantly. These examples show that the environmental resources of global integration, which increases the competitive advantage in industry is to increase the international competitiveness of Chinese industry of wood, the Foundation: China signs determine the competitiveness of industrial products from international markets. From the Chinese industry of wood based panels in order to obtain a change-oriented strategic competitiveness internationally, there are seven strategies to use.

(A company) strategy on a large scale

Today, the tide of global economic integration, to make a "strategic cooperative competition", replaced gradual introduction of competition "exclusive" has become the main mode of competition. 然而. model of development of Chinese industry wood-based panels is in a state of internal friction: The world affairs promoted strong tendency to maximize individual interests scattered it is difficult to modernize industry and to provide a world power, would lead to a sustainable industrial development. Therefore, we must use market mechanisms, including past and later the same level among businesses, large corporations and other enterprises and between enterprises wood panels in China with similar foreign companies, or even between commercial enterprises and other industries of wood-based panels strategic collaboration between the competition to build strategic alliances among themselves to learning technologies advanced management methods. coordination, coordination in order to offset their own weaknesses and strengthen their distinct advantages, and ultimately improve the overall strength of the industry jointly manage the promotion of industry panels Wood-based global development. Should be implemented the strategy of industrial clusters, characteristics of the group to develop the city of the timber industry.

This strategy was a good example: Pizhou City is located in the northern part of Jiangsu Province, panels of wood based industry began in the 20th century, early 90s, is now the city a total of more than 3,000 types of wood panels business, including the depth of processing more than 300 companies, over 150 large scale enterprises. equipment has a rather complete more than 700 production lines production in the province of Jiangsu is 1 / 2, the product exported to Japan, Korea, Europe, America, Middle East and other countries and regions have been trained over 150 small and medium enterprises, more than 300, mostly small businesses, more than 2,500 small, single plant of the plate, the Moulin basic glue factory, machine factory is completed in gathering a panel of concentration manufacturing wood-based large-scale and gradual change in the extent to intensive production of production change.

panels wood industry, the time to take the group conditions of the road. Today Panel China Wood-based private companies, mainly through reorganization, merger, joint bankruptcy, the debt to equity and the development of a diversified economy ingredients absorbed by the formation of large enterprise groups, economies of scale, economic and technical as a link, fringe benefits, enterprise reform and promote aggressively promote fundamental change of economic growth, rapid expansion of industry, force, to improve competitiveness.

(B) the selection strategy of export markets

A table based wood panel exports total exports China in Asia space plywood in North America and Europe, mainly in plywood and fibers in Asia and North America, mainly from Asia and Europe based particles: with Asian countries in Southeast Asia, in districts. mainly the United States, Europe, North America, based in Russia. In general, the destinations of exports of wood based panels China export concentration only, a higher risk in international trade.

Therefore, the company's development panel policies based on wood, on the one hand, the depth of space to expand existing markets, improve the participation of the product existing markets: men, first to consolidate and strengthen the international markets, efforts to open new markets. move to Export destination of exports and features a single, centralized, to optimize the design of the space export reducing risks of international trade. Import and export of wood based panels on the market, the choice should be based on the benefit geographical regions of eastern and coastal China is divided into several sub-markets, the attack on the partition.

1. In the North-East (Heilongjiang, Inner Mongolia, etc.) is the basis of a forest of major industrialized countries to Russia and Eastern Europe can enjoy the target market of malformations of the industrial structure. The shortage of light industrial products, the characteristics of forests rich resources to import records and processed primary products mainly. At the same time can be used on the northern edge of Contents First, the proximity of the facility production base of wood-based panels and increase wood-based panels with the above objectives exports of country 2. The east coast of funds, transport, information and the demand for human resources, etc. and the strength of solid wood panels for the product, a high level of demand in the region can promote the rapid development of production of wood-based panels will help to strengthen cooperation with North America (including the United States and Canada, etc.) of trade, while the main force that resources are invested in the development Pacific Import and Export Market Western Europe finished, 3. should focus on strengthening ties with the South-East Asia.

Chinese wood panel consists of a number of separate subsector. These sub-sector international competitiveness of the contribution of the industry as a whole is different. Determine the industry leader is a policy industry's most important: First, the fiber as a new direction. cardboard industry is not present, the international competitiveness of China in Asia, signs of the industry over the wood. Market share of three "table" in the location in the center. However, since 2000 has begun to adapt their international competitive advantage of Greater international competitive advantage has increased, supplemented by a type import changing balance of trade oriented, and development through exports.

Second, the development of the plywood industry panel wood anchor. Plywood is now important to the industry based on wood panels in the most competitive industries in China, has maintained a relatively high international markets, compared to other products of wood-based panels care about our country. Plywood exports have shown the benefits are obvious to compare the scope for growth. He has close to export-oriented industries. Production and the volume of exports has increased year after year on the international market, a very important place. With the plywood as the anchor China's industrial wood-based panels. It is determined by its deep historical roots, focusing on the performance of the competition industrial and industrial competitiveness excellent choice.

3 is a particle board for development of a new point of entry for industry panel products. Particles like a family, a sort of wooden panel, in comparison with other panel products wood, there was a relatively small investment, energy consumption and low cost, less demanding on the quality of wood raw material and other benefits. In recent years, throughout the world, particularly in North America and Europe to become the fastest growing new board card type timber. At present, China has entered a period of rapid development of particle production. In the near future, industry Particle Board From wood in China will have a place and an important development.

(D) strategies for increasing raw Offer

The Chinese industry panels made from wood, lots of room for the market demand. To increase the effective supply The biggest problem is resources. To solve the problem: First, we must attach great importance to promote the development of resources reserves and the accelerated integration process "Lin board" to encourage companies to the base plate of raw materials for forest-based timber to synchronize the planning and construction at the same time. Take the integration of the forest "Board" path. That the wood-based panels to create a large company owned by the company that the raw materials for forest industry and to ensure the participation of high survival, high performance and high science education, work well, handle with care. Can be divided as follows: 1. The model own construction company based raw materials.

2. stock company business model. 3. Business and foresters model contract. The second is to intensify efforts to develop resources abroad: to persist in the implementation of the "exit" strategy to increase overseas development of forest resources, to address the shortage of raw materials from China and ensure the rapid development of the wood panel industry in China, offers a new thinking. Third, strengthening the conservation and use of forest resources, efficient use: the development wooden veneer-based product life improved, indirectly, reduce resource consumption, development of bamboo and waste wood waste and reuse resources panel technology based on wood. The development cycle of the economy and achieve development sustainable, a necessary condition, but also to improve the competitiveness of enterprises effectively.

At the same time, actively support materials other than wood, wood panels production as raw materials, mainly bamboo, agricultural residues, straw and sand, shrubs, and other organic or inorganic. Government initiatives to promote waste treatment and utilization of resources, a Apart from political leanings. With economic levers for a fee subsidies to farmers so that farmers take the initiative provide agricultural waste for the plant: In addition, through tax policies stimulate the production of different crops in the area, creating the size appropriate, reasonable and the design of various types of wood panels business. Improving waste management and resource use.

(E) technological strategy

For years, small and medium industries of China wood panels are the use of Low prices on the market for competitive advantage. However, accession to the WTO, the average head and low growing competition fierce in the wood-based panels, conventional products, profit margins have been compressed to the limit. At the same time Protectionism commercial, as incompatibility with the WTO long-standing phenomenon in world trade. This requires the number of industry-based panel timber will be transferred in the past expansion of the development model to improve the quality of development. While innovation Technology is the only way to achieve this change.

In the first place. Establish and improve the science group of the timber industry and the system Investment in technology and improve technological change in the proportion of investment in fixed assets, expansion of channels of financing, investment increase capital and technological progress: Second, the equipment back regularly changed or deleted, and improve team continuously, the level of automation to ensure that the products low input, low cost and high performance. Third place, appropriate adjustments to production processes. Promote full use of wood increased four plywood in the construction market is the increasing application of efforts to develop and expand areas of application. great efforts to develop alternative natural wood Large diameter type of card-level, functional structure and several species from the Commission to promote industrial upgrading, 5 is to expand the ability of independent innovation as the central link in readjusting the industrial structure. improvement of industrial technology, production commercial market-oriented and research system that combines the efforts of technical innovation to improve the original innovation innovation capacity and the integrated development of digestion and absorption capacity to innovate. improve the industry As technology in the world.

Specific strategies include: the model of small business - because the technical weakness, you can use, "The introduction, digestion, absorption, re-innovation" model to avoid the passive situation. sized models - because of technical force, a capital Deng Jun force small businesses, universities, research institutes, and the basis of scientific research to achieve a common form of independent innovation. model of large-scale enterprise - the creation of a center of innovation. capital companies bring extensive international advanced equipment and experimental high-level scientific and technical supply conditions for the experimental conditions A specific business and team development, maturity and self-growth, companies can conduct original research, the global leader in development of new products, new processes by the application of patents to national or international companies with a unique IP address. and therefore the formation of companies non-negotiable unique competitive advantage rather than imitation.

(6) Green Development Strategy

In Currently, many of our board products of low quality wood-based, economic resources, waste, pollute the environment. A seriously hampered the growth of export trade. Is concerned about protecting the environment. On the international market in order to maintain market share. In addition to the State continue to improve the mechanism of the environment, giving appropriate preferential treatment. Strategy the company itself but also to make necessary adjustments. For example, the promotion of organic production, development of green products for green design. In the process, the use of efficient production and efficient resource and energy. great efforts to develop Environmental low cost, high quality, consistent with international environmental standards for green panel products made from wood.

At the same time, some low level processing of wood panels, causing serious air pollution enterprises should try to stop production. Another example of green marketing. Green marketing, also known as environmental or ecological marketing, marketing, and the wave of green consumerism in developed countries a sort of global marketing techniques. In green marketing, the "affordable" is no longer the only option for consumers, the image of the environment of a product and the environmental credibility of the companies will become increasingly important. Therefore, companies should develop products and businesses "green image" as an international marketing strategy, an important element. Establish a good image Eco businesses. So take advantage of consumers concerned about environmental protection and psychological environment. Increasing the share of the company on the international market.

green trade barriers in developed countries are non-tariff barriers to trade restrictions exports developing countries, but also the promotion of human health and social development as a mechanism operational. In order to improve society a "double green trade barriers", knowledge of laws and government policies should provide support and advice in many areas, the entry points main, including: strengthening the macro-control: as quickly as possible to establish and improve laws that protect the environment law enforcement and regulatory system, to strengthen: the formulation of development policies and construction of the environment, by combining: establishing early warning mechanism of green barriers, improve the green belt and Technology Index System: Using mechanisms of the WTO to respond proactively to the green barriers.

(Vii) a security system and improve strategy

To protect the international competitiveness of Chinese industry of wood based panels, promotion, the government should quickly adjust and improve the system of industrial policy. Try to synchronize with changes in the market, reaching group of wood-based distribution companies regional and product structure more reasonable, from macro to guide business development with market development. First wood paneling, major enterprises through supportive policies, actively promote the company with a base, the basic mode of operation to promote farmers wood panels and specialized industrial scale, intensive development, the creation of a fund for the development of forest industry to promote and support the plate by the man leading companies to expand production scale and production of quality products known: through interest payments on loans to help companies improve technology and equipment standards and the expansion enterprises and construction raw materials based forest yield Released to large businesses and stimulating effects of radiation.

The second is to accelerate the pace of adoption of international standards, to improve the standard wood panels. wood panels China's national standards to European standards or internationally accepted standards, such as the British standard, American standard standard, Germany Japanese standard is a gap. Adoption of international standards for Chinese firms to participate in international competition must market but also to break abroad technical barriers to trade an effective tool. Third, give full play to the role of professional associations. Companies like entities directly involved in the market for free trade nationally and internationally. Many problems can be solved by one company, and should therefore be based on professional associations. Chinese industry to the class of the Forestry Association of Commerce should give full play to the role of coordination. To strengthen the domestic industry and foreign information activities on markets and techniques of data collection, analysis and finishing, which reflects the aspirations of the industry. The situation of national and global development and the development of timely information all of the company in the industry. organization of national and foreign companies involved in the important and timely exhibition and other activities. to help Chinese companies to establish their own brand wood based panels, wood panels to promote and guide the Chinese firms to globalize.

In summary, the international community to improve the competitiveness of Chinese industry based panels wood, it is necessary to consolidate the strengths Thank actions: the collaboration of industry, industry concentration and consolidation the Group's strategy of cost-price advantage: diversification through trade patterns and the selection strategy of export market to consolidate the advantage of application: the cardboard industry of wood based panels by developing a new approach to development cons of plywood for the wood panel industry, the anchor, particle board industry for the Wood, the new entry point for developing strategies for the industry exceptional choice of fundamental competitive advantages, the second is to reverse the current weakness on the basis the strategy of raw material supply, the strategy of promoting business, green strategy and industrial policies to adapt the system to achieve a competitive disadvantage situation to improve or reverse the industrial purpose. About the Author

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